The main business idea
Media Hit offers free media advice for specific projects to the customers. You just choose your targets groups, type of business, media targets, budget and other parameters. The system will give you a recommended media mix, estimated cost and result within a wink of an eye. We have a certain numbers of profiles that you are matched into. These profiles are getting more intellegent every day, since more data is linked into the system via our analysis, blog, ratings from customers etc. Advices include offers to buy spots at media houses where we work as an aggregator between the media houses and our customers.
Extra features
The web site will also consist of many extra features. One feature is "The media school" where you can find the basic info from all major media and sites. We have a guide of how to measure and set goals. Another feature is a blog where all people intrested in media, and invited specialists, are able to discuss current issues, rate medias, sites, campaigns etc. We also list the our favorite digital campaigns, media choices etc.
Premium offer
Media advise, training and recommendations from our media specialists. We're especially strong within digital media consisting of various interactive solutions and social media. The customer receives a tender with estimated hours and resources depending on the customers specific situation and goals.
Target group
Mainly small and medium sized companies and organisations with an ambition to develop in digital media.
Revenues
- We aggregate all the small media buyers into larger posts and thereby get a 10% discount from the media owners. This discount is distributed between us (5%) and our customer (5%).
- Sponsorship agreements
- Banner revenues.
- Hourly fees for premium offer.
Office
We will work from places that offer free internet like the lobbey in Hotel Anglais, the top floor restaurant in the PUB house and from home.
Marketing
- Social media.
- PR in the big sites and e-newsletters in the advertising community, like Resumé and Dagens Media.
- Annonsörsföreningen.
- Presentations at the local marketing associations, MIS.
Risks
- The automated service have to be smart enough in order to generate enough intresting results.
- The risk taken is the time put into the project and some very small expenses. The programmer will be paid with shares. The media specialist will be hired by the hour, when a customer commits to the premium offer, thus lowering the cost risk.
Design
A sketch on paper has been made for the site.
